PRODUCTION EFFECT
MARK CASSIDY
CREATIVE DIRECTOR | WRITER | PRODUCER | EDITOR
Skilled at creative direction, content production, project management.
Great attitude, hands-on capability, hardworking
Mark has built a career working with top agencies, companies and clients. As a Creative Services Manager at NBC Chicago, Mark is experienced leader who understands the creative process, production details and project management. Mark is a skilled, hands-on writer, producer, editor and director, having managed simple to complex projects. Mark also manages a team of writer/producers on day to day marketing projects and large scale creative campaigns that cross channels and platforms. Mark was tapped to build and internal sales production unit that added $10 million to the NBC Chicago's bottom line.
As a producer at Leo Burnett, Mark worked on multi-national campaigns for Coca-Cola, Philip Morris, United Airlines, and McDonalds with budgets over $4 million.
As a business manger, Mark gained invaluable insight on contract negotiation, talent fees,
content distribution and project management.
Looking to develop your own internal creative service team capable of delivering complex productions and content? Talk to Mark.