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PRODUCTION EFFECT
MARK CASSIDY
CREATIVE DIRECTOR | WRITER | PRODUCER | EDITOR
Skilled at creative direction, content production, project management.
Great attitude, hands-on capability, hardworking
Portfolio
Social/Digital/OOH
Recent Content
Kraft Heinz Pitch - Creative Studio Concept
Pitch video for internal content production unit.
360 Cross Channel Promotion Case Study - Bank of America Chicago Marathon
Executive Producer/Writer/Editor for this 8-month, cross channel campaign, developed directly with client. Responsible for creative direction, content planning, project management, and overall brand continuity. Comprehensive work included event call to action, 28 one-minute branded content including third party advertisers, app promotion, social media take overs, broadcast tune-in, marathon expo sizzle video and print ads.
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