Creative Approach

Whether curating content on my own or putting together a talent team of creative professionals, I have a unique understanding of the creative process that spans traditional media to social storytelling, on site, big events and more.

I understand budgets demands and can design a cost-effective approach that exceeds goals. From big agencies to fast paced newsrooms, I have built and managed

hands-on teams delivering award winning campaigns. 

And you may have the personnel and tools in place. 


Writers, designers, and producers weave pop culture and current events into the narrative of the product. 


As a producer for big agencies and newsroom creative service departments, I bring a unique ability to build this new enterprise.  

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