PRODUCTION EFFECT
MARK CASSIDY
CREATIVE DIRECTOR | WRITER | PRODUCER | EDITOR
Skilled at creative direction, content production, project management.
Great attitude, hands-on capability, hardworking
Creative Approach
Working directly with clients, stakeholders and agencies, I develop innovative projects and inspire creative teams to excel on brand campaigns.
I work to uncover unique product benefits that connect emotionally and build positive associations with consumers.
I have superior experience with identifying talent, hiring, team management, Adobe Cloud, Microsoft Office, Basecamp, Airtable and more.
Whether curating content, reviewing campaign performance or assembling a talented team of creative professionals, I drive to deliver excellence for each client.
I have identified and hired production resources on campaigns with budgets over $4 million. I have also worked on tight budgets and timelines. No matter the project scope or needs, I bring together the best practices of agencies and internal creative departments for right-sized creative solutions.
I am an excellent writer, editor, director, project manager, and hardworking partner.
